PERFECT PORTFOLIO = PERFECT JOB, by Smart Cookie

If you are trying to land a creative position, then having a great portfolio is a must. My personal portfolio included work samples that were beyond outdated. I was in desperate need of a portfolio makeover. After reading several resourceful books from the pros, I was able to "pimp out my portfolio", Here are the tips that I found most useful...

1. MORE ISN'T NECESSARILY BETTER

Who cares that you have 20 plus pieces in your portfolio, if they are all crappy? You are definitely only as good as your weakest piece, so when choosing portfolio pieces, be very selective. Only choose your top work. Most executives expect to see about twelve high quality work samples in your portfolio.

2. ORGANIZE YOUR PORTFOLIO ACCORDING TO THE COMPANY THAT YOU ARE APPLYING TO

Prior to an interview, heavily research the company and assess their needs. The company's specific needs should determine which pieces you select for your portfolio. So if you are applying to O Magazine, you might not want to include that article you wrote for King Magazine.

3. YOUR PORTFOLIO SHOULD EXEMPLIFY YOUR UNIQUE STYLE

In the creative world, you have to brand yourself. Therefore, your portfolio should clearly demonstrate your talent, and showcase the skills and style that make your projects unique from your competitors. The creative world is brutal and highly competitive, so you definitely don't want to bring the "norm". You want to stand out of the crowd.

4. START STRONG AND END STRONG

Your first piece should be your strongest piece. You want to wow them at the beginning and immediately grab their attention and interests. Nothing is more embarrassing than an employer who is uninterested and unimpressed. If this is the case, chances are that your interview will be so short, you won't even realize it even started. Your last piece should also be a very strong piece. That way if you happen to lose the employer a tad bit in the middle, you can bring them back into focus. You also want to leave a good lasting impression.